Research on Packaging

New Packaging Design

Posted on: March 5, 2010


Inside note:

Packaging today needs to do so much more than preserving, protecting and promoting the products it contains. The rise of environmental issues and globalization mean that today’s packaging designers must create innovative solutions that are also sustainable.

This book shoes how packaging design has changed to meet the demands of its new context. It takes the reader behind some of the world’s best-known brands to meet the designers, clients, marketers, technologists, environmentalists and retailers, to tell their stories about the development of some of the most remarkable packs of our time.

Showcasing the best packaging design from around the world and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes in the field, with interviews illustrated by details about the designs.

Kirkpatrick, Janice. New Packaging Design. London: Laurence King, 2009. Print.

My note:

This books is sectioned into 4 chapters – packaging that protects, preserves, performs, and promotes. At the beginning of each chapter is an overview. Within each chapter there are many examples, each accompanied with a short writeup, and several detailed case studies. I think it’s a pretty awesome book.

This book is from UIC, available by request through the UIUC Library website, via I-Share. Call number: NC1002.P33K572009

Articles from this book:

The Journal of Popular Noise

Levis

iPod Nano

Alphabet Cigarettes

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