Research on Packaging

Packaging Design Successful Product Branding from Concept to Shelf

Posted on: February 28, 2010

Klimchuk, Marianne R., and Sandra A. Krasovec. Packaging Design Successful Product Branding from Concept to Shelf. New York: Wiley, 2006. Print.

Call Number is: 658.564 K683p and can be found at the Communications Library

This book has tons of information on the packaging design process. Its packed with real world advice, step by step descriptions of the creative process, design process, and marketing aspects that are important when designing packaging. This book is really helpful in thinking about the reasoning design decisions and thinking about other aspects of packaging design that are important to observe. Overall it provides wonderful insight into packaging that ensures that you will create successful packaging design.

The articles I have scanned from this book are:

Packaging Design Color

Packaging Design

Packaging Design Principles

Checklist of What Every Designer Needs to Know

Package Design Objectives

Typographic Principles for Packaging Design


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