Packaging Design Successful Product Branding from Concept to Shelf
Posted February 28, 2010on:
Klimchuk, Marianne R., and Sandra A. Krasovec. Packaging Design Successful Product Branding from Concept to Shelf. New York: Wiley, 2006. Print.
Call Number is: 658.564 K683p and can be found at the Communications Library
This book has tons of information on the packaging design process. Its packed with real world advice, step by step descriptions of the creative process, design process, and marketing aspects that are important when designing packaging. This book is really helpful in thinking about the reasoning design decisions and thinking about other aspects of packaging design that are important to observe. Overall it provides wonderful insight into packaging that ensures that you will create successful packaging design.
The articles I have scanned from this book are: