Research on Packaging

Standardized Description

Posted on: February 21, 2010

An article from the Journal of Marketing that describes how labeling can achieve uniformity, in the sense that the same kinds of products should all have the same kind of basic information or standardized descriptions on their labels to be effective and easily understood.

http://web.ebscohost.com.proxy2.library.uiuc.edu/ehost/pdf?vid=1&hid=7&sid=ffca2da7-b2ad-4175-9145-3ed545323e36@sessionmgr10

If the Ebsco link doesn’t work, click here

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